The proposed site layout • To honour the Listed Building status for the Building
• To bring the building back into life by securing an appropriate long term use
• To introduce into the area modern design of the highest quality
• To create a stronger visual integration with Holland Park
• To introduce a vibrant use on the site, creating a new destination for Kensington High Street and London
• To make a positive contribution to the future of Kensington High Street and The Royal Borough of Kensington and Chelsea
• To realise the opportunities and potential of the site
• To engage local stakeholders and residents throughout the development process